Evolving from an Oscar-nominated actress to an international superstar, Kate Hudson has gained thousands of credits worldwide. The New York Times author of ‘Health ways to love your body’ has now added Kate, another credit of global fashion entrepreneur. Hudson’s activewear brand fabletics have gained popularity in the last three years. Hudson told Entrepreneur ‘I will live in active wear my entire life.’ She did not believe there existed high-quality yoga pants that cost very much. See: http://www.latimes.com/fashion/alltherage/la-ar-justfab-wants-to-be-the-next-hm-20150402-story.html
Fabletics are fashionable and very comfortable for fitness.
The parent company of fabletics, Techstyle, experienced a triple digit growth in its second year. The growth was after the fabric gained popularity in 2014 and gained unicorn status together with a billion dollar valuation on entrepreneur.wiki. The company has opened 18 stores and had plans to add more locations as the enterprise continues to grow. Additionally, the company has experienced global growth on techstyle.com in Australia, France, Netherlands, Germany, Spain, Canada, and the UK.
The approach Kate took for fitness and health has changed the perception of women about active wear. Three years ago, Kate teamed up with Techstyle CEOs to found Fabletics. The CEOs know how merged with Kate’s expertise in fashion has become a winning combination. The partnership is going against known giants such as Nike, Lululemon and Under Armour. The two groups have realized that the key to a successful partnership is four factors. The factors are; vertical integration, creating meaningful relationships with members, giving customers a reason to come back and improving as you grow.
About Don Ressler
Don Ressler, Justfab’s Co-Ceo has always been passionate about fitness. Throughout the years, together with his wife, Ressler have maintained staying fit. Don Ressler lived in athletic wear which made him realize there was a gap in the market. As much as yoga pants and shirts for men were available, they were not fashionable, and they were too expensive. Together with his business partner Adam Goldenberg, Don Ressler mapped the market and found an enormous business potential. The two entrepreneurs came up with a portfolio of brands of which Fabletics was one of them. They then met up with Kate Hudson on her vision of fashion and realize that it was an excellent idea.