As recent as spring 2016, celebrity Kate Hudson has seven retail stores engaging buyers with her athleisure apparel company, Fabletics. And given the next five years, Hudson is making a dash for as many as 100 stores to add to her fledgling active wear brand. According to a Forbes article on Hudson and Fabletics’ latest business developments, the company soared into the $150 million revenue bracket in 2015. In consideration to Fabletics’ October 2013 debut, this growth in revenue is remarkable and begs for the company’s expansion.
Most of this growing success was brought through Fabletics’ online subscription-based sells alone. Furthermore, through the edge generated through Hudson’s celebrity influence. With a strong social media presence, it goes without saying that the actress struck gold with her built-in followers. Nonetheless, her company wants to branch further from the online experience by adding brick and mortal locations. Giving Fabletics physical locations would expand the brand for its online subscribers, while reaching future buyers.
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Physical locations offer buyers the opportunity to try on the company’s gear. It also serves buyers with the chance to learn exactly how Marie Claire’s athleisure is fashionable and high quality active wear with the best prices. Which, naturally, garners more supporters and subscribers enthused to lead an active and healthy-living lifestyle encouraged by the brand.