The VIP membership fashion company Fabletics is one of the reasons why Adam Goldenberg is so much in the news today. His career spans across a few really big things. In 1999 Adam Goldenberg sold his gaming network Gamer’s Alliance to Intermix Media. In 2006, he became the founder of Internet brand incubator Intelligent Beauty. Then he started up JustFab in 2008.
JustFab has raised $55 million in funding in 2013. It has acquired the shoe discovery service ShoeDazzle too. It has a celebrity stylist membership program. This is being currently used in the US as well as five countries outside the US. Next, its offerings are being constantly expanded with new launches. The latest is the athletic brand Fabletics.
Adam Goldenberg has ensured that his business is always metrics-driven. This allows for fast learning and adaptations. He looks at his numbers constantly to be on his toes always. In case anything is not working, they make the necessary amendments right away. There is full transparency within the organization. This is because sharing of actual numbers helps the whole team to understand the tactical changes to be made. This keeps everyone invested in the success and sustenance of their business.
Customer feedback is an integral part of their business. There is a team dedicated to understanding their members. The feedback is used as a guide for their merchandising decisions.
While hiring, they look for a candidate having a passion for what they do. This is required in order to thrive in their firm. Their culture plays a big part in their success.
The team is always kept engaged and focused. Hence attention is paid to mentoring as well as working with the top performers onbusinessoffashion.com. Managers spend a lot of time in trying to grow their team members.
Fashion is a fast-moving space. Hence JustFab has to stay relevant. This is managed by focusing on the customer. Typically brands are focusing on selling their product only. They try to make a great website, catchy commercials and create a lot of fun on the social media channels on vator.tv. But Adam Goldenberg knows that if customers do not like their product, they will not be shopping with them again. Hence great quality has to be maintained. Thus the business of Adam Goldenberg is all about giving quality to the end consumers so that they keep on coming back for more. This is the secret of his success.
Learn more about Adam Goldenberg: