Sentient Artificial Intelligence
Sentient artificial intelligence is the wave of the future. AI is usually asked for in the marketing regardless of expertise. Marketers want to make AI known as part of their methods. Sentient AI solutions are becoming the solution of sales people. You can sell AI without causing your audience to have fits of sarcasm when they feel there is no such thing or limited advances of an AI form of technology. New start-ups can have various forms of technology available but without big-name clients, the start-up can fail. Here are some strategies that marketers have used with success in a crowded marketplace.
The first is to get rid of the buzzwords such as “neural networks” or “deep learning.” Customers may not like this type of strategy. Protagonist for example, is a company that leverages of sentient AI to gather the stories and beliefs that drive customer behavior. Fortune 500 companies such as Wells Fargo, and Starbucks along with Microsoft use the product to gather data on customer’s true feelings about their brands in order to develop a more effective communication strategy. Protagonist manages to assemble educational content for their customer about how millenials are investing for example. Artificial intelligence has different aspects of how it is used.
For example, Sentient Technologies is a company with more than 40 patents in AI. Sentient’s strategy is to educate their customers about its individual approach to digital marketing, and AI marketing in general. Sometimes people do have an understanding of how evolution works. Historical data is not as good as real-time data that helps a product sell. Personifying AI-driven software with a human face is one strategy that a company called Tradeshift managed to use. The AI platform is named Ada, and has a human face. To set an example, Beyond Limits developed its sentient AI technology at Caltech, coming from NASA and tested on the Mars rover. Sentient AI is a new technology that is just getting started.