Lime Crime creator Doe Deere created an article about her life and story on Entrepreneur, and she dived right in on her own struggles being an immigrant and working beyond her limits to accomplish her biggest dreams. Born in Russia, she was a little Jewish girl who wanted to move to the United States. At the ripe age of just 17, she jumped in with her mother and younger brother right in to New York City. It was sink or swim for them going to such a fast paced city in America.
After having gone from homeless to decently on their feet, they got back up and took their life to a new level. By the late 2000’s, she took the moniker, Doe Deere and discovered her love of being an entrepreneur. In 2008, she dived right in to becoming a businesswoman and created Lime Crime. Having employed 35 talented individuals after a little while, it’s no doubt that Deere has spent countless years working so hard to achieve the “American Dream.” She goes on to say that the fact someone could go from homeless to being a CEO is pretty incredible, and a perfect example of why countless immigrants want to move to the United States. There is no need to become a businessman and have that as a goal, but simply having that genuine idea of making it and building a family and a life in a place outside of your own.
Lime Crime would be nothing without the hard years of being at rock bottom for Deere and her family. She has worked countless years doing incredible work learning all about her own life and using her experiences to fuel her passion and push forth her biggest goals. It is amazing what Doe Deere has done with her brand for Lime Crime, and she is now about to launch in the fall of 2018 Poppy Angeloff. This new fashion brand will focus solely on jewelry, and it’s ultimately going to be one of the best jewelry brands out there because of how much work Doe and her sister has delivered.