The RealReal is a luxury consigment start-up and app that is based out of SoHo in New York. The company has raised over 173$ Million since it’s founding in 2011 and has revolutionzed the way in which consignment shopping takes place via the internet. Founded by Julie Wainwright, a Dot Com veteran that began working in the technology field in the 1990s as the CEO of Pets.com, the RealReal provides consignment services while also giving authentication as carried out by the company’s expert staff members.
In the app, all items that are in display at the brick and mortar store are simultaneously available to purchase in the app. Associates working at the store can check in items for consumers in person, and, while this is taking place, it temporarily removes them from the website as they are being considered in the brick and mortar store. Even at the brick and mortar store it maintains the same thrill of items being able to be bought at any minute that one would get while shopping online.
The store’s Instagram is another cornerstone of it’s success, as it displays some of the most alluring items that are available for purchase on the app. Some of the fashion showcased on the instagram shows off some of the most cutting edge fashions, with one of the latest photos showing off a model that is brandishing a stylish tie dye shirt with a purse showcasing logos. Another post showcases many items that have recently risen in resale value, including Fendi bracelets, Chanel glasses cases and many other name brand items that are for sale in the store. With it’s particular utilization of technology as well as social media the RealReal is one of the leaders in consignment apps available today.
Find out more about The RealReal: https://www.recode.net/2018/4/11/17219742/realreal-funding-ipo-online-luxury-consignment