Lori Senecal is well known for her vigorous personality as well as knowledge in marketing and advertising. She is a pioneer in the development of inventive advertising systems and specializes in innovative know-how solutions aimed at solving business challenges. She does not bask in her comfort zone and this has seen her gain immense success. Currently, she is the Global CEO of Crispin Porter + Bogusky (CP+B). She recently opened about her career in an interview with Inspirery.
Lori got the urge to venture into the business world back when she was in high school. Her love for gymnastics saw her become a coach while in high school and college. This assisted her in developing great leadership traits. She got inspired to the advertising business from her stint as a coach. Coaching enabled her to develop a sense of concern as well as endeavor for excellence, which traits are important in her current business in making an ad campaign successful. Lori revealed that she makes money only when others make it. Perseverance and performance in her industry are the secrets to getting a decent income. Lori reveals that the first step to making money is finding a client with something worthwhile to advertise and developing an ad campaign that will reach its full potential. For more details visit LinkedIn account.
Effective Marketing Strategies
Apart from referrals, Lori stated that she enriches her knowledge about a certain business before they become clients. She strives to know every little detail about such a business’ internal and external structures. This in turn helps her in coming up with uniquely strong marketing and advertising campaigns. She credits her parents, mentors and her abilities of thinking clearly and focusing in a meticulous manner for her success.
About Lori Senecal
In her present role, Lori is in charge of overseeing the international growth and development of the CP+B as well as managing the coordination of its nine global offices to ensure continued development. She has previously held premier positions at MDC Partner Network, KBS (Kirshenbaum Bond Senecal) and McCann Erickson. She holds a Bachelor of Commerce in marketing and finance from McGill University. She has worked with major brands to produce great ad campaigns like BMW, Coca-Cola, Xbox and many others. She is respected for her creative talent, unrivaled style and persistent focus on a challenge.
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