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Kate Hudson’s Fabletics is a worthy competitor of Amazon

Succeeding in the e-commerce fashion is not as easy as it sounds. There are companies in online fashion that have been in the industry for many years. Take for instance Amazon that controls twenty percent of the fashion e-commerce market. However, Kate Hudson’s Fabletics has proved to be a worthy competitor of Amazon. The thing she is doing is not an easy thing. She has grown Fabletics to become a business that is worth $250 million in a short period of three years. Part of the growth of the company is in the activewear business.

 

Fabletics has succeeded because it focuses on a different business approach. Fabletics makes use of subscription to sell clothing items to customers. The company’s business approach is simple and straightforward. Customers prefer brands that treat them personally and inspire them. The simple mix is enough to convince members to join its membership club and subscribe.

 

Brands that have succeeded in the past focuses on quality and price of their products and services. However, the coming of the internet changed everything. The internet changed economics by changing purchasing trends. Customers stick to companies that excel in customer experience, product design, and brand recognition. A company that adheres to this business model will always be a success. Fabletics has maintained this strategy and has experienced incredible success. Fabletics focuses on a subscription business model. However, Fabletics personalizes its subscription because you can skip months that you may not want to purchase anything. This marketing strategy is unique as company’s can skip a month without throwing money away.

 

Fabletics’ unique business module took the fashion industry by surprise. The firm started in 2013 by its founders; Adam Goldenberg, Don Ressler, and Kate Hudson. The three saw a gap in the activewear fashion space. Initially, people had a difficult in purchasing activewear that had a good quality and style. The company filled this market gap by producing activewear that was fashionable, comfortable and had a high quality.

 

In the first year of operation, Fabletics managed to open brands in other countries such as France, Germany, and the United Kingdom. The company has expanded its stores in the United States by opening brick and mortar stores. Fabletics has managed to reach millions of buyers and become a million dollar business. Fabletics made a massive business leap not seen in any other product in the industry.

 

Membership to Fabletics is free. However, VIP members have to subscribe to the company to receive special offers. One receives an email at the beginning of every month informing them of their subscription. One has until the fifth of every month to cancel their subscription. Members that decide to skip will not be charged the $49.95 monthly fee. Members that register with the company pay the monthly subscription fee. The signing up process allows members to give information about the fashion preference, body size, and lifestyle. Fabletics then offers outfits for members based on these preferences. Members that subscribe receive these personalized outfits at the start of every month.

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Hudson Plans to Expand Fabletics Brand

As recent as spring 2016, celebrity Kate Hudson has seven retail stores engaging buyers with her athleisure apparel company, Fabletics. And given the next five years, Hudson is making a dash for as many as 100 stores to add to her fledgling active wear brand. According to a Forbes article on Hudson and Fabletics’ latest business developments, the company soared into the $150 million revenue bracket in 2015. In consideration to Fabletics’ October 2013 debut, this growth in revenue is remarkable and begs for the company’s expansion.

Most of this growing success was brought through Fabletics’ online subscription-based sells alone. Furthermore, through the edge generated through Hudson’s celebrity influence. With a strong social media presence, it goes without saying that the actress struck gold with her built-in followers. Nonetheless, her company wants to branch further from the online experience by adding brick and mortal locations. Giving Fabletics physical locations would expand the brand for its online subscribers, while reaching future buyers.
Read more:
Fabletics – Wikipedia, the free encyclopedia
@fabletics
The Only Fabletics Review You Need to Read

Physical locations offer buyers the opportunity to try on the company’s gear. It also serves buyers with the chance to learn exactly how Marie Claire’s athleisure is fashionable and high quality active wear with the best prices. Which, naturally, garners more supporters and subscribers enthused to lead an active and healthy-living lifestyle encouraged by the brand.

Find out more about Fabletics:
http://corp.justfab.com/?action=brands.fabletics
https://www.pinterest.com/fabletics/

Posted by frammin on

Loving Fabletics Athleisure for Kate Hudson, Style and Fabulous Fit

Athleisure has become something of a fashion phenomenon, and Kate Hudson’s Fabletics line is partly to thank. Wearing your work-out gear to places other than the gym has become natural and a comfortable way to keep going through your busy day. There are unique ways to make performance wear appropriate for the office and nighttime events, because the choices out there for women are incredible.
Vogue.com likes the idea of athleisure styling being available to the modern woman, as long as the wearer can accessorize and give the look a sleek, sporty feel when taking the piece away from the gym. For instance, Vogue.com says that athleisure garments look fab with a structured leather jacket or pair of cool, mirrored aviators.

An Instagram page reveals that Kate co-founded Fabletics, the online fashion subscription retailer and is especially proud of the new line of athleisure dresses she and the company created. Not only are the vivid patterns and solids eye-catching, but the actress guarantees exceptional fabric that hugs your curves and allows for superior movement.

Kate’s athleisure collection is flattering to every body type, and some of her dresses feature built-in bras. Making athleisure dresses just seemed like the next, natural step in the Fabletics philosophy. These simple, quality dresses take the active girl, bring her out on the town, and keep her casual.

According to a Facebook post, ordering your favorite Fabletics athleisure pieces are easy to find when you sign up as a VIP member online. The genius of the system offers members personalized outfits chosen for them based on their lifestyle and fashion preferences. It takes the guesswork out of shopping, making it a breeze to get great deals on gorgeous work-out gear and accessories. Your first outfit only costs $25, and you get free shipping.

Who doesn’t adore and envy the casual beauty of Kate Hudson’s leisure style? Her taste is exquisite, her active, healthy philosophy is something to be admired, and she always looks flawless both on and off the red carpet.

We can’t all look like Kate Hudson, but we can copy her fab Fabletics style.