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Canadian Organo Gold

Bernado Chua founded the Organo Gold brand in 2008. He had learned about the diverse Chinese culture and was keen on experimenting in the Canadian market how well coffee that incorporated Chinese culture would do in the competitive market. He, therefore, introduced the Chinese nutrient named Ganoderma.

The nutrient’s composition is a Chinese breed of mushroom that is used in China for health and wellness programs. To help him market his products in Canada, Bernado needed help from his cofounder Shane Morand. Shane helped with coming up with positioning and other marketing strategies for the brand’s sales team.

He insisted on getting a strong sales team because this was a brand that incorporated Asian compounds and some people would be indifferent with trying nutrients that they were not familiar with. Luckily enough, the sales team convinced as many people as possible at the beginning, and this helped in creating a market base as well as expanding the market through word of mouth recommendation from clients that were happy with the coffee. The team was aggressive enough that the product now sells in six different continents and roughly close to sixty countries.

Organo Gold is currently a trendy coffee brand, mostly because of the health benefits that people enjoy after using the products. The health benefits range from skin care routines to even immune boosting. The fastest selling product of the brand is the Ganoderma mushroom powder which most people look for on all the Organo Gold online retailers.

Being a coffee connoisseur company, Organo Gold gives so many opportunities to people who would wish to be part of the company’s sales team. The company pays the sales team on a salary plus commission basis which makes them quite motivated to get as many clients as possible.

Posted by frammin on

Organo Gold Uses Their Experience to Change the Coffee Industry

Ever since Organo Gold started selling coffee and teas, they knew they were going to have to do something to change the industry. Even though there are a lot of businesses in the industry and a wide range of options for people who need help, Organo Gold knows what they can do that might make a difference. They spent a lot of time coming up with ideas for their coffees and that’s something that makes them want to help people see what they’re doing. It’s their goal to give back to the people who purchase from them and they push to make sure they’re doing things the right way so the company can be more successful in the future.

With responsibly sourced coffees and teas that come in different flavors, Organo Gold knows what they’re doing. They’re helping people with the choices they have to make for coffee and that’s something they’ll continue doing no matter how big they get. The company also wants people to have a clear understanding of why they’re doing this and what it means to the business. Since they know what people want, they can offer different things to them despite some of the other companies in the industry. It’s also important to them to show people they’re doing things the right way because they are responsible about where they get their products from.

Even with a lot of growth, Organo Gold still has a long way to go. They want to grow their company to reach more people and provide them with even more options. As they keep getting bigger and better, they have plans that can help them show their customers they know what to do to bring change to the industry. Doing all this will help them show off the positive experiences they have for customers in the future.

Their LinkedIn Profile: https://www.linkedin.com/title/distributor-at-organogold