Notably, it is a remarkable breakthrough for the ‘Chainsmokers’ the band on the release of their new track. The anticipated hit track features the band’s current star, Halsey. Besides, the presence Andrew Taggart in the song is a significant achievement unlike in the previous releases. Andrew Taggart is one half of the duo with Alex Pall. As such, a human component is vital in the combination of electronic soundscapes to make singing more fulfilling for the pair.
The band aims at customizing their brand name and bringing about their acknowledgment as real artists who are thoughtful and can express feelings. Together, Alex and Andrew are working towards exposing their greatness each day, unlike some artists who prefer performing behind big music drops. During the interview, the duo touched on issues regarding the new track, career establishments as well as plans regarding the growing size of their audience in the music industry.
According to Alex Pall, his career in music lies in his DJing passion from an early age. He would spend most of his time as a DJ around New York City. It was at one time when he was at an art gallery when he decided to pursue dance music. Through this path, his manager introduced him to Andrew, and that’s just how the two started their journey together.
— Alex Pall (@AlexPallNY) May 11, 2018
Andrew’s interest in DJing and love for electronic music was a perfect match to Alex’s passion. The music ambitions and future goals of the pair was the driving force towards their most significant moves in realizing their dreams. Also, it was very crucial in establishing themselves in the music industry. Alex Pall adds that his excellent skills in marketing and useful links to securing DJ gigs were quite essential in the brand. On the other hand, Andrew’s skills in production came in handy for their prosperity.
However, Pall believes that being a DJ duo and performing in the electronic music genre is both an advantage and a challenge when it comes to establishing a strong brand name as well as a competitive advantage in the market. He notes that what matters is the quality of what the customer gets at the end of the day. Pall also insists on differentiation and setting a gap between other brands. The band seeks to perform by who they are rather than going by what others are doing.