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Kate Hudson’s Fabletics Rocking on Amazon

It has never been easy to accomplish so much success in the e-commerce market, but Kate Hudson’s Fabletics have just broken through. Amazon is known to be the beast behind the success of the e-commerce market, but succeeding with it has never been a walk in the park. That said, Kate Hudson could just be a business guru as depicted by Fabletics success in just three years. It has been reported that there is a unique technique adopted by Fabletics to win the hearts of prospective customers and it is none other than the reverse showroom technique.

 

The Reverse Showroom Technique

 

Unlike other competitors who are investing heavily in showrooms, but gain little success, Fabletics has a different idea altogether to gain massive sales. In normal circumstances, people tend to surf for items online but go shopping offline; that is what kills other e-commerce businesses. On the other hand, Fabletics has mastered the art of providing clients with an opportunity to shop just how they like, i.e., online and or offline. This kind of principle allows Fabletics to form a great relationship with the clients for it acknowledges that offline buying is just another great way of offering services to the clients. Through the reversed showroom, Fabletics is certain that at least 30-50% that login to the site are already members and that another 25% become members when they visit the online store.

 

Kate Hudson’s Take on Fabletics Success

 

For obvious reasons, Kate Hudson has expressed an amazingly positive attitude toward the success of Fabletics. Despite being part of the success team, Kate Hudson reports that she would rather be remembered as an artist because that is what she feels best for her. Kate has been working so hard to market Fabletics since she joined the company a few years ago and she is ready even to do more. Fabletics is more likely to even accumulate more profits for it is planning to open more stores to capture more clients.

 

 

It is important for you to have your item from Fabletics. To get the best gear from the company, it is highly advisable to go ahead and take the lifestyle quiz. The company is always working hard to ensure that all their customers are provided with the best items, and you are not an exemption. In case there is any information that you would like to know about, do visit the Fabletics official website.

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How Innovation Have Made Whitney Wolfe a Successful Technologist

Whitney Wolfe is a famous American technologist who has been able to achieve greatness in the male-dominated field. She has frequently worked with success and has been on the frontline ensuring that she is lead and driven by the passion for achieving, motivation, innovation and desire to be the next technologist. Being in the technology world is a bit challenging and calls for innovative people in the sector. She is the CEO and the founder of the most famous dating app known as Bumble and a co-founder of the most used dating application known as Tinder. She is known for her great insights during the design and developments of the platform. She is the one who came up with the company’s name and has also been recognized because of her marketing skills. She introduced the app to millions of students across the globe and thus influencing a great following. She also happened to be the company’s vice president of the company and has seen it grow to position one in the industry before she left. Her presence and efforts have been recognized subsequently, and she remains in the history of the company as the person who played great roles towards making this a reality.

Whitney Wolfe also happens to be the founder of position four dating platform known as Bumble which was according to the monthly user base. She has worked persistently towards beating the benchmark that she set at Tinder and has persistently worked with innovation, dedication and through maximum consultations from across the divide. The company that she established in the year 2014 currently has a following of over 20 million active users, and the figure keeps on rising. It is not doubted that Wolfe deserves recognition in this tech world. For improvement, she has also partnered with Andreev who happens to be the founder of Badoo towards creation of these dating platforms and them have since then expanded and have currently updated their platform through addition of other verticals like BumbleBFF and also BumbleBIZZ whereby users can get a more user friendly platform that enables them to add more friends. The BumbleBFF has made it the best site in the industry and is now on the verge of beating the others. For more info about us: https://www.npr.org/templates/transcript/transcript.php?storyId=557437086 click here.

It is true to say that Whitney deserves recognition and has been recognized by Business Insider and has appeared on her list of top 30 under 30 great women in the tech industry. In 2015, she was also honored by Elle’s Women and also her latest recognition by Forbes in 2015 as Top 30 under 30.

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Whitney Wolfe Rejects a Lucrative $450 Million Acquisition Offer from Match Group

Whitney Wolfe’s Bumble app is getting popular at a rate that no one would have predicted a couple of years ago. The all-female dating app is said to be registering well over 50,000 new female subscribers every single day, and completing thousands of connections on a daily basis. One thing that could be contributing to this massive growth is how Whitney and her staff protect the rights of women therein, banning any male who tries to demean or insult a female user on the basis of her gender. This has made women feel safe and confident in their day to day interactions.

The Acquisition Bid

When a company grows at an alarming rate, it attracts the attention of many investors. Bumble is not an exception. In June this year, Whitney Wolfe was approached by Match Group, the owners of Whitney’s former employer Tinder, Match.com, and OKCupid with an acquisition bid estimated to be in the region of $450 million. Forbes reported that Match Group was seeking to acquire Bumble in an effort to navigate the apparently too stiff competition from the app. It was also the understanding of Forbes that Bumble’s ability to stand out uniquely from the other apps within the dating space interested Match Group.

According to Forbes, Whitney Wolfe turned down the mouth-watering offer on the basis that it was undervaluing her app. However, Ms. Wolfe declined to comment on the issue. As for Match Group, the company representatives during the transaction termed the issue as a mere speculation and declined to comment as well.

An Awkward Position

The bid was kind of awkward for Whitney Wolfe, bearing in mind that she was a co-founder of Tinder, one of Match Group subsidiaries, and the unpleasant circumstances in which she left the company. She was the VP of marketing of Tinder and was instrumental in popularizing the app among the youth. After a couple of years in the company, she fell out with the company in 2014 after an alleged sexual harassment. She was later compensated in an out of court settlement.

About Whitney

Whitney Wolfe is a strong fighter for women’s rights. Her ambition is to empower women socially and to help them get the best out of romantic relationships. Ms. Wolfe is now in her late 20s and has already earned herself a place in the list of Forbes 30 under 30 Consumer Technology.

Whitney Wolfe Social Media: www.instagram.com/whitwolfe/?hl=en

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Kate Hudson’s Fabletics is a worthy competitor of Amazon

Succeeding in the e-commerce fashion is not as easy as it sounds. There are companies in online fashion that have been in the industry for many years. Take for instance Amazon that controls twenty percent of the fashion e-commerce market. However, Kate Hudson’s Fabletics has proved to be a worthy competitor of Amazon. The thing she is doing is not an easy thing. She has grown Fabletics to become a business that is worth $250 million in a short period of three years. Part of the growth of the company is in the activewear business.

 

Fabletics has succeeded because it focuses on a different business approach. Fabletics makes use of subscription to sell clothing items to customers. The company’s business approach is simple and straightforward. Customers prefer brands that treat them personally and inspire them. The simple mix is enough to convince members to join its membership club and subscribe.

 

Brands that have succeeded in the past focuses on quality and price of their products and services. However, the coming of the internet changed everything. The internet changed economics by changing purchasing trends. Customers stick to companies that excel in customer experience, product design, and brand recognition. A company that adheres to this business model will always be a success. Fabletics has maintained this strategy and has experienced incredible success. Fabletics focuses on a subscription business model. However, Fabletics personalizes its subscription because you can skip months that you may not want to purchase anything. This marketing strategy is unique as company’s can skip a month without throwing money away.

 

Fabletics’ unique business module took the fashion industry by surprise. The firm started in 2013 by its founders; Adam Goldenberg, Don Ressler, and Kate Hudson. The three saw a gap in the activewear fashion space. Initially, people had a difficult in purchasing activewear that had a good quality and style. The company filled this market gap by producing activewear that was fashionable, comfortable and had a high quality.

 

In the first year of operation, Fabletics managed to open brands in other countries such as France, Germany, and the United Kingdom. The company has expanded its stores in the United States by opening brick and mortar stores. Fabletics has managed to reach millions of buyers and become a million dollar business. Fabletics made a massive business leap not seen in any other product in the industry.

 

Membership to Fabletics is free. However, VIP members have to subscribe to the company to receive special offers. One receives an email at the beginning of every month informing them of their subscription. One has until the fifth of every month to cancel their subscription. Members that decide to skip will not be charged the $49.95 monthly fee. Members that register with the company pay the monthly subscription fee. The signing up process allows members to give information about the fashion preference, body size, and lifestyle. Fabletics then offers outfits for members based on these preferences. Members that subscribe receive these personalized outfits at the start of every month.