Doe Deere is the founder and current CEO of the clever makeup company Lime Crime. The goal of Lime Crime is to help every woman discover the inner unicorn she knows she possesses through bright and loud makeup. Doe Deere doesn’t believe that makeup always has to look natural but that you can use it to express yourself however you want whether that be with blue hair or purple lipstick.
Lime Crime not only helps young women be true to themselves. Doe Deere makes sure that Lime Crime stays true to her own values as well. The company is Leaping Bunny certified meaning that their production process is completely cruelty-free making it absolutely vegan friendly. Doe Deere adores all animals and does her best to make sure that her products never harm them.
In a brief article, Doe Deere, explains how she became the successful entrepreneur that she is. Her first piece of advice is to find your passion and follow it. Doe Deere has a passion for fun makeup and now it’s what she does for a living. You’ll twice as far doing something you love than you would if you were doing something you hate.
The next step is use and expand on your skill set. Just like following your passion, you’ll go much farther focusing on things that you’re good at rather than forcing yourself to do things that you struggle with. In today’s society, we tend to focus on our areas of weakness to overcome them. But that rarely works as well as we would like to believe. Learn more: https://www.limecrime.com/about/
The next step is to tackle problems head on. Doe Deere likes to analyze her problems, carefully considering the pros and cons to make sure that she comes up with the best solution. The fourth step Doe Deere recommends is to learn from others. Doe Deere values what her employees and costumers have to say and has used their advice to improve her company. She doesn’t push people’s concerns aside because she knows they may make a huge difference.
The most important step is the take risks. Creating a company that sells odd makeup and champions unicorn ideals seems like a risk in and of itself. Yet Doe Deere has taken that risk and it has brought her more success than she ever could have imagined. Learn more: https://theweirdstore.net/blogs/the-weird-store/how-doe-deere-became-queen-of-the-unicorns