Jay Z is one of the largest names in the musical industry and over the past decade he has Live Nation to thank for part of his rise. Back in 2008, Jay Z signed a $150 million contract spread over ten years with the company Live Nation. Jay and Roc Nation called it their 360 Deal and in 2018 each individual party has the option to pursue a ‘buy-sell’ option. With Jay Z and his team at Roc Nation potentially back on the market, the entire music world is taking note.
Of course, making the decision to walk away from Live Nation isn’t a foregone conclusion. Live Nation and Jay Z have had a close relationship over the past decade and Jay’s A-List roster including Rihanna and Jay Z himself have grown by leaps and bounds due to the contract. The rumors surrounding the potential buy-sell situation seem to have Live Nation opting to step away from the recorded music aspect of the enterprise. Live Nation is, coincidentally, more interested in maintaining the live shows and entertainment of the Roc Nation brand. Would Roc Nation and Jay Z want to split up their business in that matter?
Jay Z’s ascent is due in large part to the great employees working behind the scenes at Roc Nation. Of those employees, Desiree Perez has set herself apart as one of the biggest leaders at Roc Nation. Perez has been a longtime associate of Jay and she was at table when Jay Z and Sir Lucian Grainge met for lunch in Santa Monica, CA. Grainge is the CEO and Founder of Universal Music Group and any sitdown with him in the room is an important one. UMG has had a longstanding relationship with Jay Z and the sentiment in the room is that they would be interestedin working with Jay Z in a larger capacity.